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Media Advisory/Press Release

BOILERPLATE MEDIA ADVISORY

Facility contact:
Charity contact

[PLANT] LAUNCHES RECYCLING DRIVE TO BENEFIT [CHARITY]
or
[PLANT] TEAMS UP WITH [CHARITY] TO RAISE FUNDS FOR [CAUSE] THROUGH CAN RECYCLING

Local Efforts Part of National Recycling Competition to Raise $1 Million for Charity

[DATELINE] – [PLANT] announced today that it is launching a recycling drive to collect cans and raise money for [CHARITY] [PLANT] and [CHARITY] today announced that they are teaming up to raise money for [CAUSE] by collecting and recycling aluminum cans.

The effort is part of a national competition sponsored by the can industry to raise $1 million for charity and reward the facility that recycles the most cans per capita.

[PLANT] chose to partner with [CHARITY] as our recipient charity because [COMPLETE THE QUOTE],” said [PLANT MANAGER]. “Cans are, by far, the most valuable material in the recycling stream, so this competition allows us to give back to our communities and support vital charities while doing something positive for the environment in promoting can recycling.”

[INFORMATION ABOUT THE CHARITY AND/OR CAUSE]
The competition, the Great American Can Roundup Industry Challenge, is sponsored by the Can Manufacturers Institute (CMI), which is the national trade association of the can industry. The competition, which runs now through October 1, is open to all facilities of CMI member companies. The facility that recycles the most cans per capita will receive $2,000 for its selected charity; the second place winner’s charity will receive $1,000.
In the previous industry recycling challenge, a total of $150,000 was raised for charity. For 2016, CMI has set an ambitious goal of upping that figure to $1 million or more.

Used cans are a valuable commodity and provide a great opportunity to raise funds while helping the environment. They are 100% infinitely recyclable back into new cans, and each can that’s recycled reduces the energy and carbon footprint of the next – it takes 95% less energy to make a can from recycled cans than from raw materials.

Cans, therefore, are the most valuable package in the recycling stream. Every year, American consumers earn nearly $1 billion just from recycling used beverage cans.